Episode 434

Managing Firm Perpetuity with Jenna Knudsen

Nicole BallantyneOct 10, 2022

This week I’m speaking with Jenna Knudsen, the managing principal of CO Architects based in Los Angeles. 

Whilst working at CO Architects she has led award-winning, large-scale academic, laboratory and healthcare projects on university and healthcare campuses across the country.

Since 1998 apart from a with a brief stint at Rafael Viñoly Architects, she has been with CO Architects and progressed her career from project designer to managing principal. Within both the practice and the profession, Jenna has been a long-time advocate for equal representation, spearheading initiatives to support and encourage women in architecture

In this episode we discuss 

  • What it takes to manage a firm into perpetuity 
  • The characteristics of a great leader in 2022
  • How Co develop new business relationships and moves into new sectors

To learn more about Jenna, visit her:

Website: https://coarchitects.com/

LinkedIn: https://www.linkedin.com/in/jenna-knudsen-05b30038/

Instagram: https://www.instagram.com/coarchitects/

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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