Episode 429

Leading with Love – Balancing Art and Business with Paul Arad of Acrylicize

Nicole BallantyneSep 9, 2022

Today's episode is a replay from our Business of Architecture UK podcast. It was so great, we wanted to share it here as well.

Acrylicize, a multidisciplinary design studio in Hackney, has cornered a niche market which occupies a number of different territories, from fine art and interior design, to architecture. They are masterful at creating brand experience and awareness in corporate and commercial environments.

Rion spoke with Global Managing Director, Paul Arad. They discussed the firm's early days, how they found clients, negotiated contracts, and nurtured relationships to grow the business to an international firm with offices in London, New York, and Seattle.

They've done this by following principles of developing client relationships, attracting talent, and nurturing a team so talent sticks around for a long time.

Enjoy this fascinating conversation and let us know your thoughts.


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Paul's LinkedIn: https://www.linkedin.com/in/paularad/

Acrylicize Website: https://www.acrylicize.com/

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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