Episode 422

Why Do Architects Give Away Free Work? with Bryon McCartney

Nicole BallantyneJul 7, 2022

Why is it so common to give away free work in the architecture industry?

Doctors don't work for free. Attorneys don’t work for free.

Yet it has become so common in the architecture industry to give away work for free, that many clients now expect it.

Today I speak with Bryon McCartney of Archmark. As a graphic designer by training, Bryon runs a branding and communications agency for architectural practices.

In this episode you’ll discover Archmark's 3 “Rs” of getting better Recognition, increasing your practice’s Reputation, and building significant Relationships.

We also discuss the root causes of why we feel pressured to give away free work, and strategies to overcome this trend.

To see more of what Archmark can do for you, visit https://www.archmark.co/.

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Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


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