“Wow, that's a lot of money … I had no idea it was going to be that much!” If you've heard this before, you've probably presented a proposal to a client. Clients base their idea of ‘too much' off false assumptions.
Fortunately, there's an effective way to win without lowering prices.
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
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How To Double Your Architecture Firm Income In The Next 12 Months
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