“Wow, that's a lot of money … I had no idea it was going to be that much!” If you've heard this before, you've probably presented a proposal to a client. Clients base their idea of ‘too much' off false assumptions.
Fortunately, there's an effective way to win without lowering prices.
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ENOCH SEARS
Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.
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