Tags: AIAilookup
Episode 093

AIA Chief Robert Ivy Responds To #iLookUp Critics

Enoch SearsFeb 2, 2015


Robert Ivy FAIA is the Chief Operating Office of the American Institute of Architects.

Robert Ivy and the AIA leadership are making history right now by launching an ambitious 3-year ad campaign to spread awareness about the VALUE that we architects provide in all of our projects and interactions with clients.

I, like you, am very interested to see how this advertising campaign turns out. We know that the perceived value of our profession is won in the hearts and minds of our clients.

In today's episode you'll discover:

  • What architects can expect from this 3-year public advertising campaign.
  • Robert Ivy's explanation of how this advertising campaign will benefit architects.
  • How you can engage with others around you to heighten awareness of what we do.

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

Show Notes:

Interview Transcript and Members Only Resources:

[DAP errMsgTemplate=”SHORT”]There is no transcript for this episode.[/DAP]

SHARE this episode:



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.


How To Double Your Architecture Firm Income In The Next 12 Months

Please fill out the form below to get free, instant access: