Summer is a Great Time To Market Your Architecture Firm

Summer is a great time to market your architecture firm, don't you think?

School is out, people are on vacation, and everyone has a bit of a ‘laid back' and ‘have some fun' attitude.

It's the perfect time for you to work on your business as an architecture firm owner.

Right now I'm sitting here in a hotel in Los Angeles.

We just finished hosting the Architect Business Development Summit where I brought together some of the leading thinkers on marketing for architects for two incredible days.

It was an action-packed event that attendees will not soon forget.

Richard Petrie at the Architect Marketing Summit
Richard Petrie Extolls the Virtue of Marketing for Architects

Breakthroughs abounded.

Here are a few of the breakthroughs that I heard architects who attended talking about:

I realize I need to think bigger!

My mindset has been keeping me from spending the time marketing my firm because I've had the belief that I will be annoying or lose friends if I promote my firm or talk about myself.

Marketing my firm is what allows me to help more people.

I realize now that effective marketing can be a step by step process and not a crap shoot!

People buy based on emotion, not on logic.

These are just a few of the thing I remember hearing.

After the 2 day Architecture Summit, we spent 3 days with our Million Dollar Mastermind Coaching Members where more breakthroughs occurred.

Architects Marketing Million Dollar Mastermind Coaching Group
Elite members of my Architects Marketing Million Dollar Mastermind Coaching Group

Fortunately, there was some fun thrown into the mix – we also had plenty of time to network, hang out, and visit some of Los Angeles' finest restaurants.

Architects Marketing Million Dollar Mastermind Dinner
Dinner with some of the members of the Million Dollar Mastermind Coaching Group

I love the summer because I feel re-energized by the warm weather, blue skies and family trips.

How do you spend your summer? Let me know in the comments below!

This article is part of the #architalks blog circle (search the hashtag on Twitter and definitely visit the other contributions below!):

Bob Borson – Life of An Architect (@bobborson)

Marica McKeel – Studio MM (@ArchitectMM)
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Evan Troxel – Archispeak Podcast / TRXL (@etroxel)
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Lora Teagarden – L² Design, LLC (@L2DesignLLC)
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Jes Stafford – MODwelling (@modarchitect)
The Dog Days of Summer

Eric T. Faulkner – Rock Talk (@wishingrockhome)
Summer — Architecture Imagery

Michele Grace Hottel – Michele Grace Hottel, Architect (@mghottel)
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Stephen Ramos – BUILDINGS ARE COOL (@sramos_BAC)
4 Secrets To Getting The Most Out Of Your Summer Internship

Brian Paletz – The Emerging Architect (@bpaletz)
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Michael LaValley – Evolving Architect (@archivalley)
An Acrophobic Architect's Illuminating Summer of Roofs

Sharon George – Architecture By George (@sharonraigeorge)
Glass in Architecture – Summer Wonders

Brinn Miracle – Architangent (@architangent)
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Emily Grandstaff-Rice – Emily Grandstaff-Rice FAIA (@egrfaia)
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Jarod Hall – di'velept (@divelept)
… and the livin's easy

Drew Paul Bell – Drew Paul Bell (@DrewPaulBell)
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Jeffrey Pelletier – Board & Vellum (@boardandvellum)
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Samantha Raburn – The Aspiring Architect (@TheAspiringArch)
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Kyu Young Kim – Palo Alto Design Studio (@sokokyu)
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Jared W. Smith – Architect OWL (@ArchitectOWL)
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Keith Palma – Architect's Trace (@cogitatedesign)
[Dis]Connected Summer

Adam Denais – Defragging Architecture (@DefragArch)
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Jim Mehaffey – Yeoman Architect (@jamesmehaffey)
An Architect Summer



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

5 Responses

    1. Yes it is! People are in a relaxed state of mind and thinking about building next spring and summer!

  1. Great reminder to use the summer to re-think, re-charge and get focused on what needs to happen (both professionally and personally!).

  2. Enoch, it seems like the Summit went really well. I think marketing is definitely harder for some to get a grasp of than for others. I definitely fall in the first group.

    I think the message you have here is great.

    Summers are precious here in Buffalo. I try to take advantage of just being outdoors when I can. There isn’t much time before 6ft snow is at your door around here.

  3. As the archi-nerd is was during school, I usually spent my summer anxiously awaiting to start my next studio project… But now I am full-time aspiring architect! Not much free time anymore!

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