Client Attraction For Architects With New Media Tools

This presentation was given in Minneapolis, MN on September 22, 2015 for the Custom Residential Architects Network (CRAN) Symposium.

In this presentation you'll discover:

  • How to attract ‘high value' clients using new media tools
  • Innovations that are changing the way that architects will work (and find clients) in the future.
  • The ‘hidden gold mine' on your website that you didn't even know was there – and how you can tap into it

What do you think? Leave your comments below.



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

1 Response

  1. Hi Enoch,

    I’m on vacation in New Zealand (Paeroa) staying with family on the North Island until 12 Feb 2016 and just found & watched your presentation. I found it most informative in terms of getting a better ‘snapshot’ of how Google Ads & Facebook paid strategies can drive potential high value clients to your practice. Great relaxed presentation!

    So a good friend of mine and fellow musician is in the digital advertising ‘realm’ and will be tapping into his expertise to develop keywords/ads which hopefully will be a positive ‘call to action’.

    Your approach of making initial contact with the Monkey’s Fist education “information” rather than come on “hire me” is brilliant. Using media tools as you’ve demonstrated in this presentation are an excellent way of getting in front of people early.

    As it’s said, “it’s hard to get a second chance to make a good first impression”.

    Use the technologies available to work smarter… not harder.

    I always take away some new approach to promoting and grow my new building design practice with Business of Architecture content… Good stuff!

    Many thanks, and continued successes!

    Austin Werner CTech, RBD
    Principal, Building Design Technician

    Datum Point Studios Inc.
    Nanaimo, BC Canada

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