Centralized Brain or Distributed Network?

One of the biggest challenges of being a firm owner today is being stretched thin by all the demands of running an architecture practice.


  • Jumping to solve contractor emergencies
  • Making sure deadlines are met
  • Ensuring high quality of documents
  • Having your project ‘value-engineered'
  • Getting paid

Being stretched thin causes the firm owner to react to the pressing issues that must be handled TODAY or THIS WEEK, pushing aside important long-term items that must be done for the practice to thrive.

In today's video, you'll discover the roadmap to ending this descent into chaos: how to create the self-managed firm that runs (practically) on autopilot.

Here's what you'll discover:

  • The main challenge faced by small firm owners today
  • The REAL reason small firm owners are stretched thin
  • The difference between short-term actions and long-term actions, and examples of each
  • The framework of the ‘centralized brain' vs. the ‘distributed network'
  • The road-map to creating a ‘self-managed' firm

If you're a small firm owner who wants a smooth-running firm that gives you more freedom, this video is for you.

To discover more about our Executive Leadership program for architecture firm owners, click here.



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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