How To Build A World Class Design Firm: Interview with Marc Kushner

Architect Marc Kushner is the co-founder of Hollwich Kushner and co-founder of Architizer, an online portfolio and social media site for architects.

Marc's partner in Hollwich Kushner is Matthias Hollwich, who was recently honored in Fast Company's ranking of the world's top 10 most innovative architects and was #54 on Business Insider's list of the top 100 business visionaries.

Hollwich Kushner is on the leading edge of the New York design scene and has received numerous awards, including the prestigious MoMA/PS1 Young Architects award.

Kushner and Hollwich describe their firm as a “new kind of architecture firm” with an entrepreneurial focus.

In this interview you'll discover:

  • Marc Kushner's favorite building from his book, “The History of Architecture in 100 Buildings” (5:30)
  • The secret architecture firm “growth steroid” that attracts the best team and the best clients (9:40)
  • Why the projects you don't win are more important than the projects you do win (15:00)
  • How Marc Kushner gets the projects he wants (17:00)
  • The simple but deadly effective business plan that is summed up in 3 words (20:00)
  • The “Google” strategy for creating a firm that practically runs itself (22:18)
  • How to manage the growing pains of scaling a firm (24:00)
  • Adopt this mindset if you want to grow your firm (26:45)
Pines Pavilion, Fire Island Pines, NY
Pines Pavilion, Fire Island Pines, NY
Wendy, MoMA PS1 Installation
Wendy, MoMA PS1 Installation
Journal Squared, Jersey City, NJ
Journal Squared, Jersey City, NJ



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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