Is Branding Important for an Architecture Firm?

Many architecture firm owners think that the problem … why they're not getting more clients and projects … is because they need to improve their branding.

Is this true?

How important is branding for an architecture firm?

Some people will say that branding isn't important for an architecture firm … that branding is only important for billion dollar multinational corporations.

However, this perspective ignores important reasons why branding is important for an architecture firm.

In today's video you'll discover why branding IS important for an architecture firm.

Watch the video and leave your thoughts in the comments below.




Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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