Dear Architect, Your Website Sucks

Dear architect, would you like more of the ‘right’ kind of clients? Well, if you are hoping the web will help you with this goal, let me give you a tip: your website sucks. I know, it isn’t a very polite thing to say. But I’m helping architects here, not trying to be the best-liked […]

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274: Sell Value, Not Architecture

On today’s episode you’ll hear an excerpt from the group coaching call I run every week with architecture and design firm owners around the world. On this episode you’ll discover why you should be selling value (not architecture), how to sell value to your clients, and how to up-sell additional services.

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