Dear architect, would you like more of the 'right' kind of clients? Well, if you are hoping the web will help you with this goal, let me give you a tip: your website sucks. I know, it isn't a very polite thing to say. But I'm helping architects here, not trying to be the best-liked blogger on the Internet. The Mistake …
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280: Surprising Method for Reaching Your Ideal Clients with Nick Tsontakis
Today we welcome back architect Nick Tsontakis to the show. Nick runs a successful residential architectural practice in Scottsdale, Arizona. His impressive work is frequently published in local and national media. In today's episode, you'll discover: …
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Proposal Mistake #4: buying into your client’s belief about their budget
In his bestselling book Pitch Anything, deal-closing guru Oren Klaff says that when two parties meet in a selling situation, their frames collide. Klaff defines a frame as the instrument you use to package your power, authority, strength, information, and status. The moment your frame makes contact with the frame of …
[Read more...] about Proposal Mistake #4: buying into your client’s belief about their budget