Scholarships Help Architects At War

After 8 years of study and professional training, an architect should be respected like a doctor and paid like a highly qualified professional. This is seldom the case.

Make no mistake – architects are facing a silent war.

• Why are architecture fees ‘taboo' to discuss?
• Why do many clients have the perception that design is a ‘commodity'?
• Why are clients happy to cut design up-front, but pay much more to fix problems and mistakes later?

This is a war of education against ignorance.

Everyone loses when health, safety, welfare and good design don't win.

To help equip architecture firm principals to wage this war, Business of Architecture and the Architect Marketing Institute are offering several scholarships to the Small Firm | Big Projects seminar that is happening in Austin on October 28, 2016.

The scholarship application is online at:

International speakers include the world’s leading marketing coach for architects, Richard Petrie, Business of Architecture founder, Enoch Sears AIA, as well as successful architects who will show what is working now to win better clients and projects.

Enoch Sears

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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