Summer is a Great Time To Market Your Architecture Firm

Summer is a great time to market your architecture firm, don't you think?

School is out, people are on vacation, and everyone has a bit of a ‘laid back' and ‘have some fun' attitude.

It's the perfect time for you to work on your business as an architecture firm owner.

Right now I'm sitting here in a hotel in Los Angeles.

We just finished hosting the Architect Business Development Summit where I brought together some of the leading thinkers on marketing for architects for two incredible days.

It was an action-packed event that attendees will not soon forget.

Richard Petrie at the Architect Marketing Summit

Richard Petrie Extolls the Virtue of Marketing for Architects

Breakthroughs abounded.

Here are a few of the breakthroughs that I heard architects who attended talking about:

I realize I need to think bigger!

My mindset has been keeping me from spending the time marketing my firm because I've had the belief that I will be annoying or lose friends if I promote my firm or talk about myself.

Marketing my firm is what allows me to help more people.

I realize now that effective marketing can be a step by step process and not a crap shoot!

People buy based on emotion, not on logic.

These are just a few of the thing I remember hearing.

After the 2 day Architecture Summit, we spent 3 days with our Million Dollar Mastermind Coaching Members where more breakthroughs occurred.

Architects Marketing Million Dollar Mastermind Coaching Group

Elite members of my Architects Marketing Million Dollar Mastermind Coaching Group

Fortunately, there was some fun thrown into the mix – we also had plenty of time to network, hang out, and visit some of Los Angeles' finest restaurants.

Architects Marketing Million Dollar Mastermind Dinner

Dinner with some of the members of the Million Dollar Mastermind Coaching Group

I love the summer because I feel re-energized by the warm weather, blue skies and family trips.

How do you spend your summer? Let me know in the comments below!

This article is part of the #architalks blog circle (search the hashtag on Twitter and definitely visit the other contributions below!):

Bob Borson – Life of An Architect (@bobborson)
http://www.lifeofanarchitect.com/summer-is-for-the-young-at-heart/

Marica McKeel – Studio MM (@ArchitectMM)
Summer : A Review

Lee Calisti, AIA – Think Architect (@LeeCalisti)
summer working, had me a blast

Evan Troxel – Archispeak Podcast / TRXL (@etroxel)
Lake Powell

Lora Teagarden – L² Design, LLC (@L2DesignLLC)
Seasons of Summer

Jes Stafford – MODwelling (@modarchitect)
The Dog Days of Summer

Eric T. Faulkner – Rock Talk (@wishingrockhome)
Summer — Architecture Imagery

Michele Grace Hottel – Michele Grace Hottel, Architect (@mghottel)
#Architalks 20 “summer” and architecture

Stephen Ramos – BUILDINGS ARE COOL (@sramos_BAC)
4 Secrets To Getting The Most Out Of Your Summer Internship

Brian Paletz – The Emerging Architect (@bpaletz)
Summer Surprise

Michael LaValley – Evolving Architect (@archivalley)
An Acrophobic Architect's Illuminating Summer of Roofs

Sharon George – Architecture By George (@sharonraigeorge)
Glass in Architecture – Summer Wonders

Brinn Miracle – Architangent (@architangent)
4 Reasons Solar Power is a Hot Topic

Emily Grandstaff-Rice – Emily Grandstaff-Rice FAIA (@egrfaia)
Seasonal change

Jarod Hall – di'velept (@divelept)
… and the livin's easy

Drew Paul Bell – Drew Paul Bell (@DrewPaulBell)
Summer Rhythms

Jeffrey Pelletier – Board & Vellum (@boardandvellum)
Do I Need to Hire an Architect?

Samantha Raburn – The Aspiring Architect (@TheAspiringArch)
An Architectural Spark for your Summer

Kyu Young Kim – Palo Alto Design Studio (@sokokyu)
Summer in Seoul

Jared W. Smith – Architect OWL (@ArchitectOWL)
Work Projects during Summer

Keith Palma – Architect's Trace (@cogitatedesign)
[Dis]Connected Summer

Adam Denais – Defragging Architecture (@DefragArch)
5 Things to Make the Most of Your Summer

Jim Mehaffey – Yeoman Architect (@jamesmehaffey)
An Architect Summer

Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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