Is Marketing against your Ethics?

Architect, How to Market

I recently came across the following post while browsing an AIA forum:

By TOI, August 5, 2011 @ 7:38 am
Marketing has no place in architecture – it’s a gentleman’s profession in which you don’t promote yourself or advertise. Hanging your shingle up and doing exceptional work should be enough.

Now I don’t know if this guy is pulling our leg, but it makes me ask the question: Is architecture a “gentleman’s profession”? Does promotion and advertising run against your grain? What do you think about marketing for architects?

Enoch Sears
 

Enoch Sears AIA is co-founder of the Design Firm Accelerator, a program that helps architects grow their income and impact through smart marketing. He’s famous for helping architects build a business that gives them more freedom and profit. He’s the founder of the Architect Business Institute and co-founder of the Architect Marketing Institute. He also hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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