Is Branding Important for an Architecture Firm?

Is Branding Important for an Architecture Firm?

Many architecture firm owners think that the problem … why they’re not getting more clients and projects … is because they need to improve their branding. Is this true? How important is branding for an architecture firm? Some people will say that branding isn’t important for an architecture firm … that branding is only important […]

Are Referrals a Death Knell?

Referrals are the life blood of an architecture firm. So why might they be a death knell for your firm? A death knell is the tolling of a bell to mark someone’s death … I know today’s post will be controversial – you’ll discover why depending on word-of-mouth alone can be a death knell for […]

Advanced Client Attraction Tip for Architects and Designers

[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’1′ hide_title=’1′ hide_fullscreen=’0′ autoplay=’0′][/responsive_video] Recently my friend flew out to visit me and he brought with him a DJI Drone. It is one of those little flying drones that takes High-Definition video. He let me fly it around using his smartphone. My jaw dropped as I watched the panoramic video taken […]

Steve Jobs: 2 Business Secrets from the Co-Founder of Apple Computers

[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’0′ hide_title=’1′ hide_fullscreen=’0′ autoplay=’0′][/responsive_video] Recently I stumbled across an obscure video of Steve Jobs from 1997. In this video, Jobs reveals 2 laws of business success that are behind Apple’s incredible success. These laws are applicable to architecture firms as well. In fact, not obeying these 2 immutable laws of business […]