An Ode to Independence

Today here in the United States we're celebrating Independence Day.

It's a great time to reflect on freedom, and what it means to be free.

In today's world we are freer that we've ever been before – we collectively have more wealth, more opportunities and more information than ever.

And yet this abundance brings us to a dilemma.

This dilemma is the paradox of choice.

Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psychologically.

The Paradox of Choice, 2004

The multitude of options today provides a dilemma – with so many things to focus on, which do we chose?

Which activities, pastimes and jobs are worth of our attention and focus?

This is what I would have you consider today, as it regards your architecture practice.

There are many things you can be doing to move your business forward.

Are you doing the things that align with your desires for what you want to get out of your architecture firm and where you want to take it?

Let me know in the comments below.

And as always …

Carpe diem!

Enoch Bartlett Sears



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

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