Amazon vs. Architecture

Discover the Amazon secret to a successful practice

Jeff Bezos started without fanfare in 1994. Through a ruthless obsession on serving the customer and constant innovation, Bezos created one of the world's most valuable companies.

Also, he was recently named the richest person in modern history.

The story of Amazon's success contains a hidden lesson, and a warning – for architecture firm owners. Ignore this lesson at your own peril.

Last week a firm owner reached out to me for some advice. We had a quick phone call where he shared his frustration at negative cash flow and profit.

His predicament is the result of ignoring some key business fundamentals over the course of years.

Unfortunately, it takes time to correct a ship that has gone so far off course.

Watch this video to discover the important lesson Jeff Bezos teaches us about running an impactful and successful firm.

What we cover:

  • Why Amazon has managed to put the squeeze on local retailers, putting many out of business (it isn't just through lower prices)
  • Why innovating in your firm is essential to survival (innovating in both the practice and the business of architecture)
  • The important difference between cause and symptom (if you miss this your firm's days are numbered)

Watch the video above and leave your comments below. What do you think?



Enoch Bartlett Sears is the founder of the Architect Business Institute, Business of Architecture and co-founder of the Architect Marketing Institute. He helps architects become category leaders in their market. Enoch hosts the #1 rated interview podcast for architects, the Business of Architecture Show where prominent guests like M. Arthur Gensler, Jr. and Thom Mayne share tips and strategies for success in architecture.

3 Responses

  1. Yeah, innovation is important – but how do you innovate if you don’t have the resources to innovate?

    Borrow, right? And who can guarantee that borrowing money for innovation will produce the right ROI not only to offset the borrowing, but produce more return so that you can keep innovating without having to keep borrowing?

    Vicious, vicious circle! In the end the power is always and only where money is and if there cannot be a guarantee, but only risks, only who has money can succeed! Very sad story but true!

    1. Hi Umberto, RESOURCEFULNESS is the most valuable resource, and you can have this whether or not you have money. Most of the world’s successful entrepreneurs started with nothing. We live in the most abundant time in the world’s history. Poverty is a prison formed in the mind. See what Jack Ma says about this: This isn’t popular, but I’ve found it to be true.

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