“You're going to start to see a real difference in your practice, whether it's a big or a small practice.” (watch the video here)
This is a quote from the AIA's CEO, Robert Ivy, FAIA.
What is he referring to?
And how does this concern you?
Ivy is refering to a massive advertising campaign by the American Institute of Architects here in the US involving digital ads, television ads, and print advertising.
The purpose is simple: to make a compelling, unmistakable case for the VALUE of working with YOU, an architect.
He came on Business of Architecture to tell us about it.
There was a firestorm of comments, mostly skeptical (read them here).
Ivy says this first ad is just the beginning of a 3-year campaign, and I'd like to share YOUR feedback with him (this is why I'm writing you).
I'm speaking with him tomorrow morning (Fri) at 10:30am EST to record an episode of the Business of Architecture Show.
What do YOU want the AIA's campaign to do for you (be specific)? And how?
Here is the first ad, what do you think?
Leave your response here so we can have a dialog and hear your thoughts.
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