How does one sell architecture? In this episode we continue our conversation with Brian Lewis, principal of acla:works. We discuss whether you should focus on an area that you are passionate about in architecture, the difference between sales and marketing, and tips for closing the sale
Making a marketing plan for an architecture firm: want to attract the best clients? A marketing plan is a good place to start. In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. We discuss a common hangup architects and artist have about marketing their services.
Trying to figure out how to market an architecture firm? Kyle McAdams AIA has a unique perspective as he has an MBA in Marketing and he is also a licensed architect. Throughout his career he has worked marketing both architecture firms and fortune 500 companies. Recently he directed the marketing and business development activities of the American Institute of Architects.