Today we dive into direct advertising methods and client retention with UK architect James Butterworth of Studio J Architects. James shares some interesting strategies that he’s used to spread the word about his boutique architecture firm.
How does one sell architecture? In this episode we continue our conversation with Brian Lewis, principal of acla:works. We discuss whether you should focus on an area that you are passionate about in architecture, the difference between sales and marketing, and tips for closing the sale
In this episode we discuss creating a strategic plan for an architecture firm. Our guest today is Brian Lewis, Principal at acla:works, an architecture firm in the Caribbean Republic of Trinidad and Tobago.
Is there value for architecture firms with social media? In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. Which is best for you: Facebook, Twitter, LinkedIn? Find out by listening to today’s show.
Making a marketing plan for an architecture firm: want to attract the best clients? A marketing plan is a good place to start. In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. We discuss a common hangup architects and artist have about marketing their services.
Trying to figure out how to market an architecture firm? Kyle McAdams AIA has a unique perspective as he has an MBA in Marketing and he is also a licensed architect. Throughout his career he has worked marketing both architecture firms and fortune 500 companies. Recently he directed the marketing and business development activities of the American Institute of Architects.
Architecture student Hank Butitta transformed a bus into a mobile living space and toured 5000 miles with his friend and photographer Justin Evidon. In this episode, we discuss full-scale prototyping, fabrication, architectural education, and some tips for ‘self-promotion’.
Do You Really Know Your Business Competitors? Well, do you? We’re not asking you to describe what you know about your competitors—what they’re capable of or what sorts of individuals comprise them. We’re asking if actually you know who they are. At this point, you’re probably running a mental checklist of industry leaders and firms […]
Succeeding as an architect: today we talk about why architect Eric Corey Freed tells clients the kinds of buildings they need to build and not vice versa, the biggest threat to your success as an architect, how to get press as an architect, and the difference between architects that know how to market vs those who don’t.
How important is setting and achieving goals as an architect? Do you set real goals? Do you achieve them? As we draw close to wrapping up another year, it is a good time to reflect on your goals as an architect, and in your life in general. In this episode, we talk with speaker, author and architect Eric Corey Freed about setting and achieving your goals as an architect.