Make no mistake – architects are facing a silent war. After 8 years of study and professional training, an architect should be respected like a doctor and paid like a highly qualified professional. This is seldom the case. As an advocate for architects I have studied the reasons why this is so.
Clients are the life-blood of architecture firms. If new clients aren’t coming in the door, the bills won’t get paid. Unfortunately, as architects it is easy to feel like we are on the ‘client-chasing’ hamster wheel: always looking for the next job before the current one winds down. This is a terrible way to live […]
Today we dive into direct advertising methods and client retention with UK architect James Butterworth of Studio J Architects. James shares some interesting strategies that he’s used to spread the word about his boutique architecture firm.
How does one sell architecture? In this episode we continue our conversation with Brian Lewis, principal of acla:works. We discuss whether you should focus on an area that you are passionate about in architecture, the difference between sales and marketing, and tips for closing the sale
In this episode we discuss creating a strategic plan for an architecture firm. Our guest today is Brian Lewis, Principal at acla:works, an architecture firm in the Caribbean Republic of Trinidad and Tobago.
Is there value for architecture firms with social media? In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. Which is best for you: Facebook, Twitter, LinkedIn? Find out by listening to today’s show.
Making a marketing plan for an architecture firm: want to attract the best clients? A marketing plan is a good place to start. In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. We discuss a common hangup architects and artist have about marketing their services.
Trying to figure out how to market an architecture firm? Kyle McAdams AIA has a unique perspective as he has an MBA in Marketing and he is also a licensed architect. Throughout his career he has worked marketing both architecture firms and fortune 500 companies. Recently he directed the marketing and business development activities of the American Institute of Architects.
Architecture student Hank Butitta transformed a bus into a mobile living space and toured 5000 miles with his friend and photographer Justin Evidon. In this episode, we discuss full-scale prototyping, fabrication, architectural education, and some tips for ‘self-promotion’.
Do You Really Know Your Business Competitors? Well, do you? We’re not asking you to describe what you know about your competitors—what they’re capable of or what sorts of individuals comprise them. We’re asking if actually you know who they are. At this point, you’re probably running a mental checklist of industry leaders and firms […]