People take 1/10 of a second to form an impression of trust. The first impression counts. Have you designed, choreographed and rehearsed your first impression?
US Architects feel they’re fighting a losing war because they believe their service is seen as a commodity. Here’s how good firms can charge more…
In this post, guest author Eric Reinholdt shares a case study of how he gets clients from Houzz.com for his modern residential design practice. Mount Desert Island, Maine: December 2013 I sat silently at my laptop poring over images on Houzz looking for inspiration. Not design inspiration, but writing inspiration. Two months earlier I had […]
Last year I stumbled on a secret that changed my life forever: how to set up a system for marketing architectural services that practically guarantees an influx of good projects and good clients. I know this is a bold statement, but let me tell you how this came to be. Nine years ago I was […]
Make no mistake – architects are facing a silent war. After 8 years of study and professional training, an architect should be respected like a doctor and paid like a highly qualified professional. This is seldom the case. As an advocate for architects I have studied the reasons why this is so.
Clients are the life-blood of architecture firms. If new clients aren’t coming in the door, the bills won’t get paid. Unfortunately, as architects it is easy to feel like we are on the ‘client-chasing’ hamster wheel: always looking for the next job before the current one winds down. This is a terrible way to live […]
Today we dive into direct advertising methods and client retention with UK architect James Butterworth of Studio J Architects. James shares some interesting strategies that he’s used to spread the word about his boutique architecture firm.
How does one sell architecture? In this episode we continue our conversation with Brian Lewis, principal of acla:works. We discuss whether you should focus on an area that you are passionate about in architecture, the difference between sales and marketing, and tips for closing the sale
In this episode we discuss creating a strategic plan for an architecture firm. Our guest today is Brian Lewis, Principal at acla:works, an architecture firm in the Caribbean Republic of Trinidad and Tobago.
Is there value for architecture firms with social media? In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. Which is best for you: Facebook, Twitter, LinkedIn? Find out by listening to today’s show.