Hey, Enoch here. I have a question for you. What part of your (current or future) architecture business would you most like to improve? You see, when I first went solo and tried to start my own firm, I fell flat on my face. A big, fat FAIL.
I didn’t have a clue about how to get the clients I wanted to have. I didn’t know the right places to network. I didn’t know who to talk to nor how to talk to them. And the list goes on.
In the previous firms where I worked, most clients were repeat business built on relationships forged before I showed up. The new clients that called found us either through referrals (the best ones) or the phone book or a web search (hit or miss). What I really wanted to know was how those relationships were forged in the early years. How could I learn about marketing for architects? What are the most important elements on an architect’s website? There were other things I needed to find out, like legal structures and the best digital tools for practice efficiency. But it seemed the proper steps to take to launch my own firm were shrouded in secrecy, and only discovered through trial and error.
So here is my question. Imagine for a minute that you could change one thing that you don’t like or that needs improving at your architecture firm or career. What would this one thing be? Would you have higher paying clients? Would it be finding clients that give you more design flexibility? Would it be a job at a firm that you love working at or maybe recognition in the press for your work? Or something else?
You tell me in the comments below.