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Marketing an Architecture Firm: Interview with Architect Mona Quinn


Clients lining up out the doors through marketing an architecture firm – this is Mona Quinn’s situation in Wellington, NZ. Mona is the principal of Callidus Architects, New Zealand’s premier character home architect specializing in New Zealand historic home restorations and preservation.

In this interview Mona Quinn takes us behind the scenes of the successful marketing strategy that Calllidus Architects has used to book the firm solid in less than 4 months.

We discuss:

  1. How to turn prospects into your biggest fans
  2. How to raise the fees you charge for architectural work
  3. How to get out of the commodity rat-race and have clients recognize the value you provide

This interview is on iTunes. Subscribe above, and be a hero! If you know another architect who would benefit from watching this video, share away using the social share buttons.

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Show Notes:

  1. Callidus Architects
  2. Article on Mona Quinn in the Dominion Post Article

Interview Transcript and Members Only Resources:

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Enoch Sears

I am a licensed California architect who loves researching and sharing about running a great architecture business. I founded Business of Architecture to help solo architects and small firms run a better business so they can have the peace of mind to focus on creating great architecture.

Click Here to Leave a Comment Below 4 comments
Alex Gore - September 16, 2013

The gift box idea is brilliant!

Elrond Burrell - August 30, 2013

Just listened to this now, wow awesome, can’t wait for the second part!! It is rare to hear of an architect really using marketing strategies in such an effective way! I love how Mona sends out so much information (and chocolate!) and manages expectations expertly so the when clients visit the time is spent effectively on the actual project rather than self justification as she mentions. Her approach is very similar to the online industries – looking at how she can offer more rather than what she can get from potential clients.
PS I suspect you’ve sent a lot of traffic to Mona’s website, it seems to be down now!!!

Oscar B. Morales - August 28, 2013

Hello Enoch,
can’t wait to hear second installment of Mona’s interview. I like a lot of what she is doing. It would be interesting in hearing as to how the work load is managed, is she a solo practitioner, or does she have a studio with some help, she mentioned flipping houses is she also an “architect developer”.

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    Enoch Sears - August 28, 2013

    Hey Oscar, great questions! She mentioned she has 4 part-time staff. As for flipping houses, I should have asked more about how that plays into the work load. Maybe I can get her to come on here and respond.


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