Learn the 9 mistakes that render an architect website almost completely ineffective and the 5 practical, simple ideas architects can implement immediately to get more website visitors, sign more new clients, and bring in bigger and better projects.
Dear architect, are you seen as a commodity? What do your professional services have in common with wheat, corn and beans? Not much, hopefully. Each of these items are basic food-stuffs – subject to commodity pricing. Because all products are basically the same, buying decisions are based on price, and price alone.
How can the internet help you attract more of the right clients and get more attention for your work? Today we talk with Eric Bobrow about internet marketing for architects. There are many ways to leverage the internet for more exposure and success, but how can architects leverage the internet? In this episode we get into the ‘nitty-gritty’ of online marketing for architects. Here are a few of the topics we discuss in this episode:
Succeeding as an architect: today we talk about why architect Eric Corey Freed tells clients the kinds of buildings they need to build and not vice versa, the biggest threat to your success as an architect, how to get press as an architect, and the difference between architects that know how to market vs those who don’t.
How important is setting and achieving goals as an architect? Do you set real goals? Do you achieve them? As we draw close to wrapping up another year, it is a good time to reflect on your goals as an architect, and in your life in general. In this episode, we talk with speaker, author and architect Eric Corey Freed about setting and achieving your goals as an architect.
What mistakes do architects usually make when courting public sector clients (or any clients for that matter)? This is another episode by Business of Architecture where we focus on helping you as an architect run a more profitable business so you can focus on doing what you do best: create great architecture. We discuss how to get past the gatekeepers, how to meet with the decision makers, and once you meet the decision makers, how to turn that into a relationship, and eventually, a project.
Don’t miss this great interview about how to write a great Statement of Qualifications (SOQ). In this episode, we sit down with A/E/C marketing expert Bernie Siben to talk about crafting convincing proposals and statements of qualifications for architecture firms. We discuss the common mistakes that architecture firms make when crafting an SOQ, and what can be done to avoid these common pitfalls.
How does an architect design and build? In this episode, California architect David Doucette talks about the challenges of running a design build firm. If you’ve ever had the thought that contractors make all the money, you’ll want to listen in to this episode as David discusses the costs and risks that come with being […]
Ever wanted to know how to design build? In this episode, California architect David Doucette talks about the challenges of running a design build firm. If you’ve ever had the thought that contractors make all the money, you’ll want to listen in to this episode as David discusses the costs and risks that come with […]
Cornell University’s new architecture building designed by Rem Koolhaas’ Office of Metropolitan Architecture is a “disaster” says Cornell University architecture professor Jonathan Ochshorn. “The code violations are egregious”, states Ochshorn. In this interview we discuss the conflict between architectural abstraction and the built environment. The architecture school’s newest building cost over $55 million dollars, yet […]