In 2009 Cavin Costello packed his bags in Connecticut after graduating with a degree in architecture in the midst of the great recession. From the start, he recognized and acted on the importance of taking calculated business risks and investing in the business. In this episode, Cavin talks about the two tools he uses to find work at his young firm: his website, and the news media.
In 2009, as a newly minted MArch graduate, Cavin Costello moved from the East Coast to Phoenix, Arizona with high hopes of finding his dream architecture job. Over the next 4 months, he sent out over 250 resumes and made hundreds of phone calls. His tale is an inspiring story of perseverance. Four years later he is a partner in his own design firm. Watch this episode to find out how he did it.
To market successfully, an architect must have multiple marketing channels. Architect James Butterworth talks about starting an architecture firm in the UK. A few years ago James was let go from his corporate architecture job. Sitting at home in his flat, he considered his options. What was he to do next?
Making a marketing plan for an architecture firm: want to attract the best clients? A marketing plan is a good place to start. In today’s episode, we speak with Aurora Meneghello the Director of Marketing for Novedge. We discuss a common hangup architects and artist have about marketing their services.
Trying to figure out how to market an architecture firm? Kyle McAdams AIA has a unique perspective as he has an MBA in Marketing and he is also a licensed architect. Throughout his career he has worked marketing both architecture firms and fortune 500 companies. Recently he directed the marketing and business development activities of the American Institute of Architects.