Dear architect, would you like more of the ‘right’ kind of clients? Well, if you are hoping the web will help you with this goal, let me give you a tip: your website sucks. I know, it isn’t a very polite thing to say. But I’m helping architects here, not trying to be the best-liked […]
Dear architect, are you seen as a commodity? What do your professional services have in common with wheat, corn and beans? Not much, hopefully. Each of these items are basic food-stuffs – subject to commodity pricing. Because all products are basically the same, buying decisions are based on price, and price alone.
How can the internet help you attract more of the right clients and get more attention for your work? Today we talk with Eric Bobrow about internet marketing for architects. There are many ways to leverage the internet for more exposure and success, but how can architects leverage the internet? In this episode we get into the ‘nitty-gritty’ of online marketing for architects. Here are a few of the topics we discuss in this episode:
Succeeding as an architect: today we talk about why architect Eric Corey Freed tells clients the kinds of buildings they need to build and not vice versa, the biggest threat to your success as an architect, how to get press as an architect, and the difference between architects that know how to market vs those who don’t.
How important is setting and achieving goals as an architect? Do you set real goals? Do you achieve them? As we draw close to wrapping up another year, it is a good time to reflect on your goals as an architect, and in your life in general. In this episode, we talk with speaker, author and architect Eric Corey Freed about setting and achieving your goals as an architect.